Darmstadt, Germany, 13th of May 2024 - Tire manufacturer PRINX Europe impresses at the Tokić & Bartog Expo in Zagreb: the company presented the range of its Austone brand and car tires from the premium brand PRINX at the automotive aftermarket trade fair. The XNEX Sport EV e-vehicle tyre was met with particular interest from trade visitors.
The tire manufacturer PRINX Europe presented at the Tokić & Bartog Expo in Zagreb, Croatia, on 13 April. The "epicentre of the vehicle maintenance market" (trade fair website) attracted 120 international exhibitors and around 7,000 trade visitors to the halls. PRINX Europe presented commercial vehicle and passenger car tires from its quality brand Austone. In the premium car segment, the company focussed on its new PRINX brand. PRINX Europe can look back on a positive trade fair.
"Expo Tokić & Bartog is one of the most important trade fairs for the Croatian and Slovenian markets. We are delighted with the high level of interest shown by Expo visitors in the products we presented and with the feedback we received about current experiences with our quality,’ says Dr Piotr Zielak. For the Sales Director CEE of PRINX Europe, direct contact with car mechanics, workshop owners and fleet managers took centre stage at the trade fair.
"With the high number of visitors from the Balkans, we consider our goals to have been fully achieved," says Zielak. These included increasing brand awareness and communicating the company's in-house technological expertise. "With many discussions and product presentations, we are sure that the presence in Zagreb will provide strong support for the further growth of both our brands."
Great visitor interest in the XNEX Sport EV for electric vehicles
The special XNEX Sport EV tyre for electric vehicles presented at the Expo attracted particular interest. The PRINX model is equipped with SilenteckTM technology, which enables additional noise reduction of up to 12 dB and ensures particularly low rolling resistance.
The additional Excelia (winter) and Aquila Pro (summer) models for combustion engines on display demonstrated the breadth of the range.
Both Austone and PRINX are listed with Tokić & Bartog. The largest spare parts dealer in the Balkans – and organiser of the trade fair of the same name – has stocked Austone in its portfolio for years. The brand's range includes car tires as well as commercial vehicle tires. In 2023, the collaboration was expanded to include the new PRINX brand. Tokić & Bartog is now the exclusive distributor in Croatia and Slovenia for the sustainable, innovative, premium-quality car tires. PRINX Europe presented an exclusive bonus programme for tire dealers who made a purchase at the stand.
As well as Piotr Zielak from PRINX Europe, Ivica Tomljenović from Tokić also gave a positive review. The Managing Director responsible for Purchasing noted, "Together, we sent out a strong message that we are ready for all the challenges of the future.
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Caption
Successful conclusion of the Tokić & Bartog Expo: company founder Ilija Tokić (far right) visits the PRINX Europe stand with his team.
Attachments
• PrinxEurope-TokićBaExpo2024.jpg
• Information about Tokić & Bartog
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